An advisory practice for founders and operators.
Built for the decisions that don't have obvious answers.
Yndigoyen
40°39'N 73°35'W
Selected Work:
Selected Work:
Selected Work:
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
Work
No playbooks. No decks. Just the work.
Most of my work falls into three shapes. They overlap more than they don't.
Strategic counsel
01
Project work
02
Advisory board
03
Strategic counsel
A standing retainer for founders who need a regular thinking partner. Two to four hours a week, across calls and async. Three-month minimum.
Project work
A defined engagement with a clear deliverable — a fundraise, a positioning rewrite, an organizational redesign, a board memo. Scope and fee agreed up front.
Advisory board
A formal role. A small number of companies. The ones I believe in.
Optimize
Ongoing training and support to ensure your automation keeps delivering results over time.
Let's Talk
Strategic counsel
01
Project work
02
Advisory board
03
Strategic counsel
A standing retainer for founders who need a regular thinking partner. Two to four hours a week, across calls and async. Three-month minimum.
Project work
A defined engagement with a clear deliverable — a fundraise, a positioning rewrite, an organizational redesign, a board memo. Scope and fee agreed up front.
Advisory board
A formal role. A small number of companies. The ones I believe in.
Optimize
Ongoing training and support to ensure your automation keeps delivering results over time.
Let's Talk
Strategic counsel
01
Project work
02
Advisory board
03
Strategic counsel
A standing retainer for founders who need a regular thinking partner. Two to four hours a week, across calls and async. Three-month minimum.
Project work
A defined engagement with a clear deliverable — a fundraise, a positioning rewrite, an organizational redesign, a board memo. Scope and fee agreed up front.
Advisory board
A formal role. A small number of companies. The ones I believe in.
Optimize
Ongoing training and support to ensure your automation keeps delivering results over time.
Let's Talk
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
Process
Three steps. No surprises.
Every engagement starts the same way — a conversation. From there, the scope is clear and the work begins.
01
A conversation.
We start with a call. No pitch, no scoping doc. I want to understand what you're actually working on.
01
Assessment
We start with a call. No pitch, no scoping doc. I want to understand what you're actually working on.
02
A clear scope.
If it makes sense to work together, I'll send a short engagement letter. One page. Fixed fee or retainer.
03
The work.
Most engagements run three to six months. Some are longer. A few are an afternoon.
Twenty years in. Still doing the work.
The best way to reach me is a short note.
Twenty years in. Still doing the work.
The best way to reach me is a short note.